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Emails & templates
Build reusable templates and one-off sends with a block editor, then send now or schedule to a list.
Marketingabout 7 min
By the end you'll be able to
- Build an email from blocks, or drop to raw HTML when you need to
- Personalise with tokens that fill in per recipient
- Send to a list on a schedule, and get it through approval
- Read the performance of a send afterwards
Walk through it
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A template is meant to be reused — by sequences, workflows and campaigns. A one-off email is a single send to a list. The two tabs at the top of the Emails page keep them apart.
Good to know
- Unsubscribed, bounced and complained contacts are skipped automatically, whatever list they are on.
- Scheduled means scheduled: the send happens at that time, in full, with no batching or warm-up spreading.
- A planned date is not a scheduled date. It pencils a draft onto the calendar and never sends — only "Schedule for later" commits the send.
- Sending needs a verified domain and a From address set up for the brand.
- A send can only start once. If it is already sending — because someone clicked Send, or its schedule just fired — a second attempt is turned away instead of delivering to anyone twice.
- A button only becomes a clickable link if its address starts with https:// (or http://). Anything else — a bare "example.com", or a pasted script — still shows the label but is not a link, so check the button in the preview if it stops working.
Common questions