All guides
Sequences
Rep-owned sales cadences: a linear run of touches that stops the moment the contact replies.
Salesabout 6 min
By the end you'll be able to
- Build a cadence mixing automatic emails with manual tasks
- Enrol contacts by hand or automatically from deal activity
- Know exactly when a sequence stops
Walk through it
0 of 6 steps done0%
Sequences are one-to-one sales follow-up owned by a rep, not marketing broadcasts. They run in a straight line, and a reply ends them — which is the whole point. For branching logic and marketing sends, use a workflow instead.
Good to know
- A reply stops the sequence for that contact — no further steps fire.
- Somebody already in a sequence is not enrolled again, so overlapping triggers cannot double up on them.
- A deal or company workflow that hands off to a contact sequence enrols the primary contact.
Common questions