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NPS
Send Net Promoter Score surveys to a list, track the score over time, and read what people wrote.
Marketingabout 5 min
By the end you'll be able to
- Send a survey to a list, now or on a schedule
- Read the score, its trend and its distribution
- Turn respondents into lists you can act on
Walk through it
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Give it a name, an email subject and a short intro — personalisation tokens work in the intro — then choose the list of recipients.
Keep the intro to a sentence or two. NPS response rates fall off a cliff as the ask gets longer.
Good to know
- NPS is tracked per brand, so each brand has its own score and history.
- Change the reporting window (30 days, 90 days, 12 months, all time) to compare a recent pulse against the long-run trend.